ZUBARAOIL
Rebranding. Website Development
Situation
ZUBARAOIL and its internationally recognized partners are jointly tasked with the construction, management, and marketing of the Ethiopian natural gas resources discovered in the Ogaden basin in the Somalia region. Rebranding was needed to reflect ZUBARAOIL’s commitment to unlocking Ethiopia’s natural gas resources.
Action
Thorough data review and analysis supported by brand strategy workshop to define brand values and tone of voice. Translating the brand positioning into a dynamic logo, colour palette, font treatment, advertising, promotional, and communication items design. Development of interactive website design and launching.
Result
The management and board members of the ZUBARAOIL were extremely pleased with the designs and concepts we presented. The communication design simplicity and consistency are helping ZUBAROIL to stand out creatively and maximize its operational impact.
