Sini Coffee

Brand Development. Company Profile Development


SINI Coffee Co. was envisioned by the young Ethiopian entrepreneur and coffee lover Omer Jemal Mohamed to offer the world the real taste of coffee from the source. Brand development was required to communicate the brand offers.


Thorough data review and analysis supported by brand strategy workshop to define brand values and tone of voice. Translating the brand positioning into a dynamic logo elements, colour palette, font treatment, packaging, and communication items design. Development of interactive company profile.


The brand voice and story were reflected in the communication materials and packaging design. The management of SINI coffee were extremely pleased with the designs and concepts we delivered.