Arozco
Rebranding
Situation
ARÖZCO Petrochemicals PLC are experts in the logistics of road building in Ethiopia. It required rebranding to reflect its extensive experience in supplying bituminous products and asphalt services to civil engineering and construction firms in Ethiopia.
Action
Thorough data review and analysis supported by brand strategy workshop to define brand values and tone of voice. Translating the brand positioning into a dynamic logo, colour palette, font treatment, advertising, promotional, and communication items design. Development of interactive website design.
Result
The management and board members of AROZCO were extremely pleased with the designs and concepts we presented. The communication design simplicity and consistency are helping AROZCO to stand out creatively and maximize its business impact.
