Rebranding. Copy-writing. UI Design


Founded by the renowned architect Rahel Shawl, RAAS architects plc is a design and architecture firm based in Addis Ababa. RAAS required a storytelling strategy to share how it connects local excellence with international architectural standards.


Thorough data review and analysis supported by brand strategy workshop to define brand values and tone of voice. Translating the brand positioning into an engaging copywriting, logo, colour palette, font treatment, promotional, and communication items design. Development of interactive user interface design.


The brand strategy workshop delivered a strong brand essence that was successfully translated across the organizational communication platforms. The revision of the brand design gave the RAAS brand a fresh and bold appeal. The user interface design provided new perspectives to showcase the work of RAAS whilst staying true to the brand’s beliefs.