Oromia Construction Cooperation
Rebranding
Situation
Rebranding needed following the strategic merger of Oromia Water Works, Oromia Road Construction, Oromia Drilling, and Oromia Building Enterprises into Oromia Construction Cooperation (OCC).
Action
Thorough data review and analysis supported by brand strategy workshop to define brand values and tone of voice. Translating the brand positioning into a dynamic logo, colour palette, font treatment, advertising, promotional, and communication items design.
Result
The management and board members of the OCC were extremely pleased with the designs and concepts we presented. The communication design simplicity, and consistency help the cooperation to stand out creatively and maximize its institutional impact.
